Branding · Brand identity design
Brand identity design for founders who have outgrown their look.
I am Jakaria Mahmud, a brand identity designer in Dhaka working with SaaS and service founders worldwide. I start with positioning, who you are for and why you win, then design the logo, visual identity system and guidelines that make the brand look the part everywhere it shows up.
- 80+ clients
- 5.0 on Google
- Recommended by a Senior Product Designer at IBM
What you get
A brand system, not just a logo.
Every brand identity project is built around what the brand has to do: win the right customers and make the product look as good as it works.
- 01
Positioning and messaging
Who you are for, why you win and the words that say it, written down before anything is drawn.
- 02
Visual identity system
Colour, typography, layout rules and imagery that work together across product, site and sales material.
- 03
Logo and brand marks
A primary logo, a compact mark and an app icon that hold up from a favicon to a billboard.
- 04
Brand guidelines
A clear guide your team and future designers can follow without asking me every time.
- 05
Pitch and sales decks
Decks that carry the new brand into fundraising and sales conversations.
- 06
Social media brand kit
Templates and assets so every post looks like it came from the same company.
Branding case study
Nurency: from side project to fundable.
A healthcare SaaS with a strong product and a brand that looked like a side project.
Healthcare · SaaS
Nurency
Full identity system and pitch deck used in their first raise
Walkthrough on request
Branding is where my sales background matters most. I spent my early years in business development hearing exactly why people said no, so a brand identity starts with the objections your buyers have, not with a mood board.
From there the work is positioning first, identity second: the message is agreed in writing, then the logo, colours and type are designed to carry it. You approve the direction before anything is polished.
Everything is handed over at the end: Figma files, brand assets and guidelines, with a walkthrough so your team can keep using the brand without me.
How a branding project runs
Four steps, one person accountable.
STEP 01
Audit
A call and a teardown of your current brand, website and sales material. You keep the findings either way.
STEP 02
Positioning
Audience, promise and messaging written down as one brief you approve before any design starts.
STEP 03
Identity design
Logo, colour, typography and the rules that tie them together, shown on real applications.
STEP 04
Guidelines and rollout
Guidelines, templates and the assets your team needs, applied to your site, decks and social.
Pricing
Where branding fits in each plan.
- $799Launch · one time
Logo and brand starter kit, plus one landing page designed and built.
- $1,999Partner · per month
Full brand identity and guidelines, website UX and UI, product design and development.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth.
See the full plans · Fixed scope, fixed price, and a written brief before anything starts.
What clients say about the branding work
Google review
Really impressed with Jakaria’s work. He has a great eye for design, communicates well, and pays close attention to detail. The final result was clean, professional, and exactly what I was looking for.
A logo and brand starter kit, together with one landing page, takes about a week on the Launch plan. A full brand and website usually runs three to five weeks, depending on how quickly content and feedback come back from your side.
A thirty minute call. I look at your current brand, website and sales material before we talk, then we agree the positioning in writing before any design work starts. After that, feedback within a couple of days keeps the project moving.
Often not. If your positioning is sound, a focused refresh of the logo, colours and type will do more than starting over. The free audit tells you which of the two you are looking at before you spend anything.
Yes. The Launch package exists for exactly that: a logo and brand starter kit plus one landing page, so you can start testing the market instead of spending three months on a brand.
You do. Figma files, brand assets, guidelines and the website are handed over at the end of the engagement, with a walkthrough so your team can keep using the brand without me.
Next step
Start with a free brand audit.
Thirty minutes on what your brand is saying today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.